Neutralise your carbon footprint by wearing our Momoc shoes
Although official dates seem to differ (some say it’s today, others say it’s March 21st), today marks World Tree Day, a reminder of the importance of trees for life. Trees provide the very necessities of life itself. They clean our air, protect our drinking water, create healthy communities and feed the human soul. But these life necessities are threatened around the globe, and we feel the need to do something about it.
At Momoc we’re constantly thinking of ways to protect the environment and fight climate change. Whether it’s by changing the fashion industry from the inside, or taking part in projects that work towards that same goal. What’s important to us is to always move forward and find solutions, so when we came across Reforestum and the work that they do, we knew it was a match made in heaven. Reforestum wants to “fight climate change while reforesting the planet” – sounds about perfect. Before moving forward, we highly encourage you to watch this short video:
Getting to know Reforestum
In a nutshell, Reforestum helps you neutralise your impact by planting trees. They calculate the carbon footprint from your daily actions in minutes, and proceed to plant forests for you. Yes, it’s that simple. Thanks to their app, you can become a reforester from the comfort of your own home and learn the ways in which you’re contributing to climate change while planting trees to capture the CO2 you generate out of the atmosphere at the same time. Their mission is not to make you avoid having a carbon footprint, but rather to take responsibility for it.
It’s a well-known fact that as time goes by, we tend to forget the most basic of things. So, even though we’ve all probably learned it in school, let’s go over it really quickly. Why do we say trees help reduce our carbon footprint? The answer is simple: photosynthesis. During this natural chemical reaction, trees absorb a large amount of CO2 from the atmosphere, store it in their branches, trunk, leaves and roots and then finally release oxygen, which in turn reduces the greenhouse effect that is driving climate change.
Everyday, people and companies generate greenhouse gases with their activities. These accumulate in the atmosphere and contribute to the global warming of the planet. Living in the world we live in, it’s almost inevitable to generate some kind of greenhouse gas emissions. But what we have to understand is that it’s not a matter of avoiding it all-together, but more about the things we do to counter it. And planting trees seems like a pretty good way to us.
How does Momoc fit into all of this?
It all began a month ago, when we launched a campaign to celebrate World Environment Day on Instagram. The campaign provided everyone with the opportunity to be the lucky owner of 1 square meter of the Génesis forest in Picos de Europa (Palencia, Spain) by simply purchasing a pair of Momoc shoes. The idea was that the campaign would end on June 5th, but once that date came, we couldn’t let go of this amazing project. So we decided to take it a step further and create a long-term partnership with Reforestum to give our shoes a meaning beyond its own.
From this moment on, for every pair of Momoc shoes you buy, you’ll be capturing 60 kg of CO2 from the atmosphere (its equivalent to neutralising 500 km or 730 plastic bottles) by planting a piece of the Génesis forest, and thus neutralising your carbon footprint.
A little more about Génesis
“At Reforestum we not only take into account the importance of indigenous species to ensure forest biodiversity, but we also study the environmental impact of biotic (fauna and flora) and abiotic factors (temperature, light, humidity). (…) In our first forest, Genesis, different indigenous forest species (mixed forest mass) have been used to guarantee the presence of a greater number of animal species”.
Génesis was the first Reforestum forest to ever exist. It was born in 2017 thanks to the contribution of 865 reforesters from all over the world who backed a Kickstarter crowdfunding campaign launched in February 2017. It is located in Picos de Europa, one of those rare places in Europe today that combines magnificent scenery, a thriving rural economy and an enormous range of flora and fauna. The 671 km2 Parque Nacional de los Picos de Europa covers all three massifs. At the park’s higher elevations, open meadows filled with grazing cattle are backed by a wild landscape of sparkling lakes and imposing limestone peaks; down below, sheer rock faces plunge into a series of stunning river gorges.
It is home to the Cantabrian brown bear and wolves (amongst others), both extremely rare animals. To learn more about this beautiful national park and the species that inhabit it, we encourage you to visit their website.
Reforestum’s mission is to connect and empower citizens and organisations under the common goal of reversing climate change by collaboratively protecting and restoring the Earth’s forest ecosystems for a safer, healthier and fairer future for ourselves and the generations to come. We already joined in on this goal by making it very simple for you to tag along. Now the question is: will you?