Dear friend,

This is a humble shout from the bottom of my heart and is addressed to you.

I believe, or I want to believe, we do CARE for our home, our only habitable planet, known to date. However, I refuse to sit there liking & sharing information on social networks without taking action to change (or try to decrease) the vertiginous fall down our planet is currently living. Or would you like to leave to our future generations the desert of “Mad Max”?! The mere thought gives me goosebumps!

The question is, do you say “I am Responsible”? It’s an error to believe that the problem should be solved by others, because (i) we have all contributed to this “chaos”, (ii) we are all living and enjoying the (limited) wonders our planet offers to all of us, and (iii) because we have the power to change it, just multiply your action by 7 billion and you will have the full impact of that action! Only because you see nothing on your doorstep doesn’t mean you are not contributing to it. Remember, it is said that by 2050 oceans could contain more plastic than fish1, and please recognize it, we all use unaccountable amounts of plastic!

The moment you will say to yourself, “I am Responsible” then you will take action, then you will stop using unnecessary plastic bags, plastic bottles, plastic cutlery…, then you will buy free-plastic products and free-palm oil food, then you will value the limited water we can dispose of, then you will repair before throwing, then you will stop the overconsumption and buying products which are careless for our planet, then you will care for the origin and process of the products you use…

“And I think to myself what a wonderful world…” if only!

1 The New Plastics Economy: Rethinking the future of plastics report), study prepared by the World Economic Forum, Ellen MacArthur Foundation and McKinsey & Co.


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